In March 2020, augzoo had exciting plans for a soft launch of their highly anticipated augzoo editor. This launch aimed to introduce their cutting-edge augmented reality services to a wide range of audiences, including artists, museums, event organizers, and marketing groups. The goal was to showcase the potential of location-based augmented reality and offer these groups a powerful tool for reating immersive experiences.
However, as the COVID-19 pandemic unfolded and safety measures were implemented, augzoo faced the unfortunate decision to cancel their soft launch plans. The unprecedented circumstances made it challenging to engage with the public and hold in-person events, which were vital for introducing augzoo’s services effectively.
Adapting to the circumstances, augzoo made the strategic decision to shift their focus towards refining the augzoo editor and enhancing the immersive experience it offered. With this pivot, augzoo aimed to deepen the user experience by incorporating features such as realistic shadows and ensuring that the augmented reality content stayed precisely in place, creating a seamless and captivating environment for users.
Although the soft launch plans had to be put on hold, augzoo’s determination to deliver exceptional augmented reality experiences remained unwavering. The extra time and attention dedicated to improving the editor and enhancing the user experience showcased augzoo’s commitment to providing top-notch services and solidifying their position as a leader in the augmented reality industry.